Marketing Leadership and Execution
Services
Early Stage Startup Support - Marketing leadership to define best marketing/GTM strategy according to objectives, staff capabilities, and budget.
Growth Stage Support - Marketing leadership, marketing mix development and execution according to objectives, internal staff, external vendors, and budget.
Partner GTM - develop partner strategy to accelerate growth through resellers, SIs, and/or add complementary functionally through ISVs.
Strategic and technical relationship development and management.
Assistance in hiring a fantastic staff member, building a world-class team and/or engaging agencies.
M&A Discovery - evaluation of processes, tools, and team.
Kathleen Urbanic, Co-Founder of Product Solution Lab has led marketing and product organizations in early stage startups as well as global enterprise software companies. She has a proven track record of scaling revenue through go-to-market strategy, demand generation, and cross-functional leadership. With deep expertise in regional, channel, and growth marketing across cybersecurity, data tools, and other enterprise software, she excels at building and leading high-performing teams. She provides project-based marketing support, interim CMO/VP Marketing leadership as well as full time consulting with PE/VC backed portfolio startups. Projects have included: global GTM development, marketing strategy and team leadership, AI advising, partner program development, and M&A Discovery. Based in Colorado (MT), Kathleen has successfully led global marketing efforts to drive expansion into the North American market.