Marketing Leadership and Execution
Services
Early Stage Startup Support - Marketing leadership to define best marketing/GTM strategy according to objectives, staff capabilities, and budget.
Growth Stage Support - Marketing leadership, marketing mix development and execution according to objectives, internal staff, external vendors, and budget.
Partner GTM - develop partner strategy to accelerate growth through resellers, SIs, and/or add complementary functionally through ISVs.
Strategic and technical relationship development and management.
Assistance in hiring a fantastic staff member, building a world-class team and/or engaging agencies.
M&A Discovery - evaluation of processes, tools, and team.
Kathleen Urbanic, Co-Founder of Product Solution Lab has led marketing and product organizations in early stage startups as well as enterprise software companies. She is a Cisco Business Transformation Analyst, and has training from IDEO in Design Thinking. Projects have included: global GTM development, marketing strategy and team leadership, eCommerce system planning, GAP Analysis, partner program development, and M&A Discovery. Kathleen has global marketing, product management, and business development experience and is uniquely qualified to motivate and manage cross-functional and remote teams to exceed expectations.